SELLER'S PLAN OF ACTION 

The technology that is used in the real estate industry today is extremely current and effective in helping buyers and sellers navigate the overall real estate landscape. However, the same thing cannot be said about the strategies traditionally employed to help you determine the best price at which to sell your home.

The same protocol for pricing that has been used for years - a Comparative Market Analysis (CMA) - is still used today...and using it “by itself” is killing sellers’ ability to maximize the sales price of their home.

The inherent problem with a CMA is that it only takes into consideration the sale of a small sampling of homes in your competitive range, without considering the reason why those homes may or may not have sold at a specific price. The condition, loss of job, underpriced, dated interior, a divorce situation, low curb appeal, vacant home, staging, foreclosure, short sale, etc. can all create a false sense of value.

What does that mean? If the agent is only using the CMA to determine how you are going to price your home, they could be using homes that sold for much less than a home such as yours. Since the agent picks the comparable homes, this could skew the market data significantly, causing you to lose valuable equity.

The approach we use to determine list price is different. We first review the housing market from a national perspective. We review interest rates, availability of financing, and overall inventory. Next, we review the overall local market. We carefully review the overall demand in each price range and determine if buyer demand is trending up or down. Finally, we review the homes that are similar to your property. This wholistic approach ensures that an accurate price is established for your home.

Exposing your home to the largest number of qualified buyers helps you get the best possible price. Our marketing focuses on the ways your home is unique and then places it in front of buyers who are most likely to appreciate it.

Traditional marketing alone is not enough. The best results come from broad exposure, precise targeting, polished creative, and rapid lead follow-up.

What We Know

• 90% of buyers begin their home search online.
• Top sites like Realtor.com, Zillow, Trulia, Homes.com, and Yahoo! drive the greatest buyer traffic.
• Professional photography and strong listing copy turn viewers into showings.
• Targeting buyers by lifestyle, neighborhood, schools, and safety attracts more qualified prospects.
• Tracking every lead gives you better insight into demand.

Quality Lead Conversion

Immediate response to lead inquiries, results in more buyers for your home.

Buyers expect information quickly, and a fast response is what turns interest into a showing.

Our systems are built to move faster than the average agent. Every lead is tracked and followed up immediately so your home stays top of mind.

We know that real estate has one of the lowest brand loyalty rates. That is why our decision making, lead conversion, and follow-up systems are designed to win buyers fast.

Here is our system for responding to buyer leads:

• Live response systems that connect in 5 minutes or less, 16 hours per day, 7 days per week.
• Professionally trained staff dedicated to every buyer inquiry.
• Lead management tools that funnel every web inquiry through one efficient system.
• Buyer loyalty programs that keep past and active buyers engaged.

Seller’s Benefits:

• Thousands of qualified buyers are engaged through our lead response program.
• Expert lead managers stay in contact with active buyers who want homes like yours.
• This service keeps serious buyers focused on your property.

Your Doctor, Attorney, and CPA all have additional staff to serve your needs faster. Your agent should as well.

We work with a team of qualified specialists to help with your sale from inception to fruition. We have systems in place to ensure specialized services in the various areas necessary to get your home sold efficiently and effectively.

Our goal is simple...We don’t want you to wait for anything. Instead, we want you to be waited on.

To provide the highest level of service our Team consists of:

• Market Research Team that utilizes the appropriate tools to look at all the critical data and trend analysis above and beyond what can be found in the MLS to ensure the right price is identified for your home.
• Pre-Listing Team that includes a staging professional, pre- inspection professional, and home improvement team. We continuously update our vendor list and pricing sheets to ensure the lowest cost.
• Marketing Team that excels in managing your listing with true professionalism. This team is comprised of a listing and marketing coordinator with the essential lead and showing management systems. Constant communication and feedback with our clients is the hallmark of this position.
• Closing Team to help make closing effortless. Throughout the closing process we have systems in place to manage all parties in the transaction and ensure all activities are completed as required by the contract.

No truly successful company on the planet has one person doing everything and that includes the real estate company you hire. We use proven systems to handle your needs at every turn.

Getting the most amount of money is not something that is left to chance. It is the result of proven, tested and measured strategies that we can offer you.

2 What are the specific elements of your home selling and marketing strategy that affect the selling price and the time my home will be on the market?

The specific elements are included in the listing presentation that I’m going to cover with you.

1) We know the market better than anyone in the area. We are students of the local, regional, and national real estate market and economy. Being an expert in this area lets us help you price your home properly so it will sell faster and for more money. It also allows us to position your home in the marketplace for maximum exposure and highest sales price.

2) We invest thousands of dollars each month on marketing and advertising. This is over 300% more than the average competitor in this marketplace spends. As a result, your home will get more exposure to a larger number of buyers, giving us the best chance to find a buyer who will pay the price you want for your home.

3) We have a Buyer Acquisition strategy. This strategy is 100 times more efficient than that of other agents in the area. We follow up with buyer inquiries on your home faster and with more skill than other agents in the area. We get more buyers to work with us and who will want to see your home. Any time you can drive the demand up on your home, you have a better chance of selling it faster and for more money.

4) We sell more homes and employ a straight-line negotiation strategy. This strategy helps us get you the results you want, netting you more when your home sells.

3 Do you recommend a pre-inspection and that my home be staged before I sell? If so, why?

We absolutely recommend both a pre-inspection and staging strategy for all of our sellers.

We recommend the pre-home inspection because of the huge savings you get by doing it, not to mention the headaches you can avoid along the way. You can save as much as 40% on the cost of any repairs or replacements the buyers may want you to do after the home inspection is done. Also, you give the buyers fewer opportunities to re-negotiate the price of your home when they already have a home inspection in their hands showing that the issues have been detected and resolved.

4 With the Internet being the first place that most buyers look for a home, can you identify for me the best Internet property marketing methods and why they work?

• We pride ourselves on doing the best job in our marketplace to get your home the Internet presence it needs to sell.
• We market on the top 5 real estate websites: Realtor. com, Yahoo! Real Estate, Homes.com, Facebook, Trulia and Zillow, so the largest number of buyers will see you.
• Use professional photography and video tours to ensure that the “first” showing of your home is amazing.
• Write professional copy to appeal to the hot buttons of buyers looking for a home like yours.
• Target buyers based upon their lifestyle, occupation, family, school, and safety needs.

We also track all the Internet leads we receive and report the information to you, so you are kept informed.

CLIENT SUCCESS STORY :

Senator Ferguson had attempted to sell his home for almost eight months with the local discount agent and was unable to sell the home, nor generate any interest. Their goal and dream was to be able to sell and downsize in southern Maryland. We were put to work in 2020 while the world was still shut down and before the covid related real estate market started.

We thought the home would sell for one price, but during our pre-marketing and strategies we take to market the home before it is active for sale, we discovered a market of buyers who wanted the home and were willing to pay dramatically more for it than we anticipated. As a result, we had 3 offers on the home in a weekend. On top of this, we were able to negotiate with the buyer and help sell a majority of the furniture in the home to the buyers! Senator Ferguson is now enjoying life in southern Maryland running his own company again.

-618 Traveller Ct

We have spent more than 20 years researching and developing systems that are proven to get positive results. We fly all over the country to meet with other top real estate agents, looking for the newest and most innovative ways to get the results that sellers want. The best ideas for selling homes have been implemented in our marketing plan and have resulted in more than 8,000 properties sold.

A basic overview of our marketing plan looks like this: First we study the market in great detail and determine how it relates to the sale of your home. Next we design a customized marketing plan that targets the greatest number of buyers for your home.

Then we blast your home to the entire market using online, print, and networking strategies that generate the fastest results. Finally, we negotiate the highest price for your home using our unique trend analysis. The end result is your home sold in a time frame that is designed by you, at a price that you are happy with.